I’m going to start this post and the new year with a bit of self-pity: I’m sick. Boohoo, poor me. Now that that’s out of the way I’m also going to tell you that I’m not going to reminisce about my adventures and escapades in 2013 and summarize the lessons learned into some profound proverb-type truth. 2013 is done, it’s over, and it was absolutely bloody fantastic. Instead I’m going to dive straight into what lies ahead for this little blog of mine and myself in 2014. It’s super exciting (for me at least and hopefully you too).
I’ve told you before that this blog is hard work. I don’t think you can understand just how much hard work until you’ve done it yourself. I’ve been really proud of the fact that I don’t make any money of it, because that makes me all independent and stuff, and to be honest I’ve reached the conclusion that this position is a little bit dumb. Not because it’s not good to do good things for others without necessarily getting something in return, I’m all for that, but at the end of the day I need to make a living too. My time is worth something – one of the big life lessons of 2013.
However, I also kind of believe in getting money for doing something. I admire people who work with their hands (carpenters, plumbers, farmers, etc) while bankers that make money from moving around numbers in an Excel sheet kind of give me a bad taste in my mouth. Greed, also, is not really my style. So even though I want to be compensated in a fair manner for the time I spend away from family and friends to provide a service to others I also don’t want to take advantage of people.
People have asked me many times why I don’t sell ads on the blog to make money. The reason I don’t want to do that is twofold: 1) Ads are ugly and distracting and 2) in order to sell them I would have to start using you, the readers, as some kind of commodity that I can sell. You are not mine to sell and I’m not willing to give out personal information about you so someone, that I may not even like, can sell you stuff that you may not even need. I put that more into the banker bad taste pile than the hot and sweet manual labor pile. I know that this makes me a bad capitalist and that my teachers at the business department of the University of Iceland would probably not agree but there you go.
So you can imagine my conundrum when I reached the decision that I would have to start make money from the blog but was not allowed to sell the only thing that might be worth something: you.
I Heart Reykjavík in 2014
So to make a long story short I’ve decided to start my own company. I’ve already laid the foundation, spending the last few weeks and months wading through the jungle that is the Icelandic tax environment, gathering information about steps I need to take in order to do this in a legitimate way. I’ve also decided to take a break from school this semester to really focus on getting things started. I’m terrified but super excited at the same time.
I can’t give you the specifics yet but I will be providing a service that I believe will be valuable to you. I’m going to keep the blog as it is and run the company alongside it so nothing is going to change. This addition to the blog will be run with the same values, honesty and fairness, and it’s my hope that it will work seamlessly together. What this really means for you is that now the blog has become a part of a bigger plan I will dedicate more time to it so you can expect more post and more great information. And maybe you’ll want to buy my service. Win-win, no?
I realize that I’m taking a big risk with postponing my education (yet again) and starting a company and that there’s a good chance it’s going to fail (from a statistical point of view anyway) but if 2013 taught me anything it’s that big risks often come hand in hand with great benefits. And it’s better to try and fail than never try at all.