5 reasons why you should book my Reykjavík Walking Tour

5 reasons

I debated for a long time whether or not I should write this post. Since I started my business I’ve had to at least mention the tours every now and again on social media and such to make sure people know about them but I never feel completely comfortable with doing so. Not because I don’t believe in what I’m doing, I totally do and I’m extremely proud of it too, but more because I hate asking people to buy stuff. Any stuff but mostly my stuff. In my mind it’s my job to make sure that the tours are available and then you can decide for yourself whether you want to book them or not which, I know, is not a particularly clever marketing strategy. I never said I was any good at running a business!

But the more I thought about this the more I came to the conclusion that if I can’t tell you why you should book my tour on my own blog then where? So I’m throwing the timid “I don’t want to bother anyone” Auður out to the ocean and bringing out the self-confident proud lioness (too much?) business lady to tell you, once and for all, why you should book my tour. Please.

I designed this tour for you


The fact that you are here reading this blog tells me that you are not a typical tourist. You are not the type to buy an all-inclusive package deal where your every move is planned. You want to explore, go with the flow and boogie with the locals. You want to know where to get the best coffee, which tours are worth your money and what it is like to live in Reykjavík. You want something different, maybe something authentic and definitely something unique.

My tour is not a stuffy history tour (or at least I hope not because that’s so not what I’m going for) but rather my way to let you in on all our local secrets. Yes, we talk a little bit about the history but we celebrate the quirky and cool and leave out the rest. Basically I want to help you heart Reykjavík too.

Small groups

walking tour group

One of the things that people have been most happy with is the fact that my groups are small. I never have more than 12 adults on each tour and even though I have had people practically beg me to make an exception for them I never do. This means more personal attention and more opportunities to ask questions. The tour is your time to get answers to everything you’ve been wondering about Iceland. But don’t worry, if you don’t have any questions I can do enough talking for both of us.

Sometimes I have people coming straight from the airport, where the airline maybe lost all their luggage, and I’ve made stops along the way where I know people can quickly buy hats and mittens if they are freezing and I always try to make stops for warm drinks if it is really cold outside. I would never be able to do that if I had groups of 40 people. Then all my time would be spent herding people around between stops.

Small city

You can book all kinds of sightseeing tours in Reykjavík, including some bus tours which I am sure are nice even though I haven’t tried them myself, but if you are going to travel on a bus between the highlights you’ll miss the little gems in between that give Reykjavík its charm. Plus the cats. Don’t you want to meet all the sweet fluffy cats?

Reykjavík is a very walkable city and even though the distances seem great on a map you will be surprised at how small it really is when you get here. A walking tour is a perfect way to explore the city and mine takes you to places that you wouldn’t necessarily find on your own.

I really care

Hallgrimskirkja

I know it’s a cliché and every company claims that they care but I really do. I am a pathological helper by nature and this business is a perfect outlet for me. I want to help you get the most you can out of your trip to Reykjavík so much that it almost hurts. It sure is hurting my social life, that’s for sure. Full disclosure: I have none.

I don’t always have the time to help everyone with their problems when it comes to planning a trip to Iceland but at least during the 2 or so hours you spend on my tour I can help you navigate Reykjavík. I can’t always please everyone, which is the hardest lesson I’ve learned doing all of this actually, but I always try my best. All the lovely people that have taken time out of their busy lives to leave me four and five star reviews on Tripadvisor make me believe that I’m doing something right.

Support a young(ish) female entrepreneur

Processed with VSCOcam with b2 preset

I know it may be unfair to play the female entrepreneur card but by booking my tour you are helping someone realize their dreams of doing something that matters, at least in the moment when it’s happening, and to build a better life for them and their family. I’m not a corporation, I don’t pay my staff minimal wages and then fly off to Honolulu ten times a year to frolic in my waddle of cash. I actually don’t pay any wages at the moment (nor have I ever been to Honolulu) because the boyfriend works for sexual favors (I kid I kid) and Ásta doesn’t start until May. But when she does I take pride in the fact that her pay will be fair.

I work hard for every króna I earn, I’m basically at it 24/7, and I’ve built all of this with my two bare hands. I’ve been lucky to get help from my readers and people around me that share the blog and my tours with the people around them, for which I’ll be forever grateful, but I made this website and business from scratch. No marketing team, no website developers, no customer support team. Just me and the moral support of family and friends (and now my accountant because I actually am hopeless when it comes to the finances)  And because I’m so grateful I try to do things to give back and pay it forward when I can and have done so from day one.

Spread the word

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4 thoughts on “5 reasons why you should book my Reykjavík Walking Tour”

  1. Lisa says:

    You do a great job of promoting your city. I’ve been to Reykjavik twice but may just book your tour when I visit again in December.

  2. Christa says:

    My husband and I took this tour, and here’s my 5 Reasons for Recommending I Heart Reykjavik Walking Tour

    1. It’s a great way to start your trip and to get tips you will enjoy for the rest of your vacation.

    2. She really is fun!

    3. Walking around Reykjavik is the best way to see the city, and Auður pointed out interesting sights that we had missed walking around on our own. Walking with a small group also made it a lot easier to enjoy each place we stopped.

    4. You know that feeling of landing at the airport and someone you know is waiting there for you, to get you into town? It’s much more welcoming than finding your way into town on your own. Well after reading the I Heart Reykjavic blog to prepare for the trip, meeting up with Auður for the tour felt like someone I knew was waiting to show me around town.

    5. Because I Heart Reykjavik is the only site I’ve seen that let’s you book dinner with an local family and donates the money to charity. I want to steal this idea and do it in my community (although I’m not a business or tour guide, so it could be hard to get the word out!)

  3. Gemma says:

    Auður, this reluctance to promote yourself is a quality more often found among artists than entrepreneurs (even though artists must be entrepreneurs as well!) and I think it is a sign of what is unique about your tour. It is as much a creative expression as a commodity. Like a performance artist, you respond to each day’s audience, altering the presentation to suit their interests. It is also a bit of a re-enactment. People talk of traveling in Iceland before the tourism boom when they would stay with locals as house guests and practically anyone would stop to help them or show them around. Now the locals are outnumbered and can’t possibly treat every tourist as a personal guest. You are offering that experience of a new-met friend who shows you around, points out your options, then checks if you have your map and mittens before heading off to work and leaving you to yourself to explore further. It is hard for an artist to trumpet their work, but self-promotion is part of an artist’s work, too. Otherwise, how will people find you?

  4. Fen says:

    HI there, i intend to visit your country by december this year – i know that’s in ten months right? but i am really excited about it. I am starting to do research on what to do in iceland, where to stay, what airlines to take and while searching and i fell upon your blog. i hope i could join your tour when i visit your country. an excited traveller here.

    From SEAsia

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