The I Heart Reykjavík “Do good stuff for good people” day – August 15th 2014.

Einar Jónsson Park

We all know that warm and fuzzy feeling that takes over when you do something good for others. It can be something small like opening a door or helping someone with their groceries or it can be something bigger. Like giving away money to a good cause. Or saving someone’s life.

Derek Zoolander (my hero) had a dream: The Derek Zoolander Center for Kids Who Can’t Read Good and Wanna Learn to Do Other Stuff Good Too.  I also have a dream. I want to help the awesome volunteers in the Icelandic Search and Rescue teams by donating a bit of money to them. A big bit, preferably. And I’m going to do it by working for free for one whole day (giving away all the proceeds to ICE-SAR), basically doing what I do every day: Offering a unique and local insight to amazing Reykjavík through the I Heart Reykjavík Walking tour.

If you’re looking for a tour guide who recites paragraphs to a group of 50 tourists from a guidebook which you can read yourself, then skip Auður.

On the other hand, if you want to get know a city from someone who genuinely knows and loves it, then you’ve come to the right place. Her tour was one of the highlights of my visit and her website isn’t half bad either. Especially considering my trip was over in April 2014 and I’m still reading the site daily…

Every city needs an Auður. Can’t recommend highly enough.

Brian from California

A special prize for you my friend (no, that’s not a typo)

Because you’re going to help me help the rescue squads, by booking my tour, I thought it would only be fair that you get something in return (pay it forward and all that). So I’ve teamed up with some of my favorite people here in Reykjavík to get you some juicy goodies to enjoy. Intrigued? Well, let me spill the beans:

A super fun BBQ at the best balcony in town

Loft hostel balcony

Loft Hostel (a great hostel with the best balcony in town) is going to invite everyone that joins my tours on August 15th to a little BBQ shindig at the end of the day. Think burgers, hot dogs and happy people (happy because they now know about all the best places in town after taking my tour and because they just did some good stuff for good people). I like (in Borat voice – how many movie references can you fit in one post anyway?).

A copy of Iceland Defrosted

My buddy Edward Hancox, who’s debut novel Iceland Defrosted is selling like hot cakes all over the world, is generously offering an e-copy of his novel, for free (woohoo) to everyone that joins the tour on August 15th. So you’re getting a local’s perspective (me and the tour) and the perspective of a real Icelandophile that has visited on numerous occasions. Can’t go wrong with that.

Wait there’s more?

Finally, everyone who joins the tours on August 15th will have a chance of winning some of the amazing prizes mentioned below (click on link for full list of prizes) but the winners will be chosen at random. If you can’t be there and you still want to support this very worthy cause you can also donate a small sum and you too could win a prize. Because that’s just how I roll.

Click here to see the full list of fantastic prizes
  • A glacier walk in Sólheimajökull for two from Icelandic Mountain Guides

  • A three course meal of choice with wine for two from MAR Restaurant in Reykjavík

  • A Whale Watching tour for two from Special Tours

  • A Puffin Express tour for two from Special Tours

  • A beautiful handmade design jewelry from Eddó Design

  • Admission for two to the Arctic Fox Center in Súðavík

  • Admission for two to the Arctic Fox Center in Súðavík and a chance for one person to feed a baby fox

  • Some unique hand knitted wool products from my best friend’s mom (who also happens to be my mom’s best friend)


OK, let’s recap.



My walking tour of the capital with I Heart Reykjavik was absolutely fabulous, from the homemade cookies to the Icelandic vocabulary, to the city sights and insightful history. I loved how the guide included various faces of Reykjavik, including street art, hidden alleys, important landmarks and locals-approved hangouts. Simply the best walking tour of Reykjavik there is; possibly the best way to spend a few dollars in the city.  

Marie from Montréal

Excited? Because I am! See you August 15th

These nice folks give my tour the thumbs up. So did the New York Times

PS. Special thanks to my partners. You should check them out!

Special tours



Iceland Defrosted


Loft Hostel


Spread the word


8 thoughts on “The I Heart Reykjavík “Do good stuff for good people” day – August 15th 2014.”

  1. Connie says:

    I am coming to Iceland Sept. 29 – Oct. 19. Will you be doing walking tours then?

    1. mm Auður says:

      Connie, yes, you can see all about it on

  2. Wendy Busch says:

    Audur, You’re the best! Sorry I can’t join in the fun, but I know this donation will help Ice-Sar. I’ll see you in September! Best regards, Wendy

    1. mm Auður says:

      Thank you for your support Wendy! 🙂

  3. Allie Dykes says:

    I’m so happy to hear of this wonderful opportunity! I’m sorry I can’t join, but I will donate to ICE-SAR on August 15th anyway, because I want them to keep up the great work they do! You are amazing.

  4. Tony Escritt says:

    Hi Audur! I cannot be there to support IS-SAR but want to put something into the kitty for the fabulous work these guys do. I tried your online pledge but it then disappeared from view so you don’t have my card details. Let me know how I can resolve this. Best wishes for the whole summer and 15 Aug in particular. Regards to Sirra and the folk at Loft! Tony

    1. mm Auður says:

      Hi Tony,

      That’s strange – the only hiccups I know about regarding the booking engine is the fact I don’t accept American Express (because of ridiculously expensive transaction fees) and if you are trying to book through Firefox and you have cookies disabled it sometimes causes trouble. Maybe try again?

      Thanks a bunch for your support!

  5. Liz Dexter says:

    Sorry I can’t be there to join in the fun, but I’ve just made a donation.

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